I am a creative, data-driven ecommerce leader specializing in developing and executing digital strategies. I have a track record of problem solving and digging into the P&L to develop and execute the best strategy for the situation. I build teams and motivate them by challenging their thinking and making them accountable for their own success.

I have managed topline growth strategies and implemented aggressive EBITDA targets. I am experienced at finding the balance between direct to consumer channel and third party distribution channel objectives (Ex. DTC vs Amazon).

My areas of expertise include:

• Channel Management
• Business Development
• Digital Marketing
• Team Building
• Vendor Management
• Data and Site Analytics
• Budgeting & Forecasting
• Affiliate Marketing
• Business Case Presentations
• Product Management
• Merchandising